Consumer Behavior
Our organization offers insights into systematic collection and interpretation of data required for understanding consumer preferences. This can include the curation of data from existing sources (such as POS systems), or the collection of data generated by joint projects in the form of surveys, interviews, observational systems or treatment groups. Our team is capable of research that enhances the understanding of social, psychological and temporal forces that influence decision making and consumption preferences.
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Organizational Behavior
Developing a sustainable organization (or cluster of organizations) requires insight into the individuals that make up the organization, the work groups that are developed and the organization as a whole. Bringing these layers into alignment will improve performance. Researchers and practitioners can work together to unpack organizational bottlenecks related to culture, task orientation, motivation and productivity. This research is used to develop more effective work environments, enhance engagement and improve output.
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Educational Behavior
Effective delivery of education and training requires an intimate understanding of the unique interactions between individuals in education settings. Our research projects can be used to improve the impact of your educators as well as the learning potential of students. These insights are the foundation to a theory of action that will improve learning environments, programs and tools. Scientific approaches are used to assess the impact of existing interventions or develop innovative approaches to knowledge transfer.
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Civic Behavior
Analysis of civic engagement can provide a foundation for initiatives that require individuals or groups to take action. Organizations requiring volunteers, or contributions, can have a better understanding of the attributes apparent in their populations of interest. Detailed analysis of nonprofit participation, voting preferences, tax compliance and political action can provide vital information to strategic initiatives. Our team works with either constellations of available data, or research gathered during field projects developed on your behalf.
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Commercial Buying Behavior
Practical competitive intelligence and proprietary reporting techniques can be used to map the purchasing behavior of both private and public sector buyers. In niche markets, where nearly all potential buyers are known, advantages can be gained via attribute analysis or field study. What causes a surgeon to select one product over another? What attributes are present among a small cluster of buyers? Analysis of commercial buying behavior can assist your organization by mapping the landscape of existing, or potential buyers.
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